Background and Objectives

Collaboration Content

Game Development

• Game Type: Focus on developing easy-to-play, engaging interactive games, such as quiz games, interactive adventure games, and competitive trivia games.

• Game Format: Support for multiple players simultaneously, with real-time danmaku interactions and creative game elements.

• Game Themes: Select themes based on trending topics, such as holiday events, popular films, or social hot topics.

Technical Support

• Xianhui Information Consulting: Provide technical development support, including designing interactive logic, data analytics, and performance optimization.

• Yaoshi Entertainment Media & Culture Company: Responsible for creative game design and artistic direction.

Platform Operations

• Promote the games on TikTok and regularly update the game content.

• ntegrate the danmaku games into TikTok's ecosystem to increase user participation.

Industry Background
The rapid growth of short videos and interactive entertainment has made TikTok a mainstream platform for entertainment and social interaction, particularly among younger audiences.
Danmaku games (real-time interactive games) represent a new form of user engagement, significantly enhancing user stickiness and encouraging content sharing.

Collaboration Objectives

· Create High-Quality Danmaku Games on TikTok: Enhance user experience by developing engaging and interactive games.

· Increase User Base and Brand Awareness: Leverage both parties' resources to grow the user base, boost brand recognition, and expand market share.

· Drive Advertising Revenue Growth: Improve conversion rates, turning viewers into active users and monetizing through ads.

Collaboration Structure

Division of Responsibilities

• Xianhui Information Consulting: Responsible for technical development, backend system maintenance, and data analysis.

• Yaoshi Entertainment Media & Culture Company: Responsible for creative design, market planning, and brand promotion.

Promotion Plan

TikTok Platform Promotion

• Utilize KOLs (Key Opinion Leaders) managed by Yaoshi to introduce the games through short videos and live streaming.

• Organize activities such as competitions or rankings to encourage user participation.

Cross-Platform Promotion

• Conduct advertising campaigns on other social platforms (e.g., Weibo, Xiaohongshu) to increase visibility.

• Collaborate with other industry brands to enhance exposure and create new market opportunities.